Welcome / Concept


Welcome to the website of the ERASMUS Intensive Programme 2014 Semiotic Theories and Advertising Practices.

The current proposed Intensive Erasmus Program, Semiotic Theories and Advertising Practices (STAP) is the first one of its kind that brings together University academic experts and researchers to examine the broad subject of Semiotics in the context of Advertising Communication, from a variety of Semiotic perspectives and approaches.

The programme is coordinated by the Department of Multimedia and Graphic Arts at Cyprus University of Technology in collaboration with the Department of French Language and Literature at Aristotle University of Thessaloniki, Greece, the Southeast European Center for Semiotic Studies at New Bulgarian University, Bulgaria, the Department of Philosophy at University of Turin, Italy and the Department of Preschool Education at University of West Macedonia, Greece. It is supported by the Semiotics & Visual Communication Lab at Cyprus University of Technology, the Hellenic Semiotic Society and the Cyprus Semiotic Association.

The project covers transportation, accommodation and leaving expenses for all participating members and is offered for 6 ECTS. Upon successful completion of the programme, students will receive a certificate indicating that they have earned 6 ECTS.

Who can apply?

Only active students from the participating universities are entitled to register, after agreement and approval from their local coordinator. Selected students should have their tickets bought and forms filled by 28th of February 2014. They can be of graduate or postgraduate level.

All participating students must be covered by a valid health and accident insurance policy or hold a European Health insurance scheme including repatriation fees, issued in their own country before arrival in Cyprus. It is compulsory to provide this evidence during registration with their local university IP coordinators. A visit to Hospital/ Clinic for medical reasons is only free to Governmental Hospitals in the event that students present their European Blue card (or health card). E.U. students, who have the European Medical Card E111, are entitled to free medical care by Cyprus national hospitals, upon presentation of the card and a valid passport/ id. Non–E.U. students, as well as E.U. students not in possession of the above card, must present a private medical insurance scheme including repatriation fess.


The thematic area of the proposed Intensive Program is Semiotic theories and Advertising Practices and is explored under three main areas which are:

a. The role of the text
b. The role of the image
c. The role of image & text in synergy

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